Blogger’s Little Helpers

I recently came across a little thing on Twitter that many may already be familiar with but which I had only seen occasionally and never really followed up on. A little thing called the Follow Friday helper.

Apparently there are several of these services in existence and they all work mostly the same way. They analyze your Twitter account and then give you suggestions for your #Follow Friday listings.

At first I thought, wow, what a neat idea. I registered and then pressed the magic button to see what suggestions it would give me. Now I am not knocking the followers it listed. They were all great and the good thing about the service is that is does give you justification for why it chose that person. Either they mentioned you, RT’d you, or somehow or another engaged in a lovely act of reciprocity that garnered them a nod from the algorithm used by the Follow Friday helper program.

What I noticed however is that the main people it suggested are the people I tend to talk a lot with on Twitter. Again, not that I wouldn’t recommend them…I usually do. But that isn’t what I generally use my #FF listings for. When the time rolls around for me to make suggestions I really try to make it personal.

Maybe I am still idealistic (or maybe I am just not huge and famous enough) but I still take the time to go back through my list of 500 or so followers and look for those that had something interesting to say over the past week. Something that caught my attention, or someone who needs a boost – maybe they are really awesome, have a ton of potential but just need a few people to help push them into the spotlight. I love it when I do that for somebody. Everybody needs a little good karma now and then.

So it seemed to me that by automating the process it was impersonalizing it as well and I am not into that. Maybe one day, when I have millions of followers…I would consider it but at the same time it seems like the same argument as the automated welcome message debate.  Those who are successful will tell you that having an automated welcome message is a big NO-NO. It turns people off. If someone decides to follow you, it is because they saw something they liked. If you can’t be bothered to welcome them, send a quick hello without a sales pitch, or an auto-DM, then maybe you really are not worth their time after all.

I know what you are thinking, if I sent a message every time I got a new follower I would be tweeting constantly. Well I don’t do that either. I keep track of my new followers using a column on my Tweetdeck. Then once a week or so I send out a welcome to my new followers, thanking them for following me. Takes maybe five minutes of my time.

Therefore, while some of these services might be neat, I think that I will stick with doing my #FF’s the old-fashioned way, and keep things personal. After all, just because you are online doesn’t mean you are not reaching out to people.

What do you think? Do you use any blogging/Twitter “helpers”? Where do you fall on the automation debate? Is there a point where using a service becomes necessary?