Live and Learn…Social Media Style

Ever since the early days of the internet, you know back when we were all innocent, happily posting away, giddily anticipating as the square with the lightening (complete with sound effects) gave way to the one with the triangle…(or am I the only one who remembers the early days of dial up AOL?) There have also been warnings, few and quiet at first, becoming stronger and more dire as the years flew by…protect yourself and more importantly, your INFORMATION! Hackers are EVERYWHERE and they are looking for YOU!
As a college student I took the warnings with a grain of salt, taking the usual precautions: anti-virus software, awesome (I thought) passwords. Later as I became wiser and more involved with social media; I became a blogger, then later a public affairs officer and then a social media consultant; I became even more savvy to the evils of phishing, trojans, keystoke viruses and web/spider trawlers A.K.A. Hacker scum with nothing better to do than ruin your day, week, life…

However, as aforesaid social media consultant I had grown comfortable with my knowledge…a dangerous thing. I assumed I was safe..it would never happen to me…until it did.

Sometime yesterday my GMail account was viciously hacked. 623 emails (EVERYONE in my address book) was sent an untitled email with a link that appeared to be from Google but was actually a virus. Not only was this bad for my social life, but the emails that went out also went out to people I had sent resumes to, people that trusted me in my network (including government, politics, the military, social media and the entertainment industry) now all exposed for the world to see. The link was also conveniently posted to my Facebook, Posterous, Twitter, Tumblr, LinkedIN and FriendFeed pages just in case you somehow missed the email! I was not only angry I was mortified!
To top it off when I decided to be proactive and change all my passwords I discovered my Google account had been disabled for a violation of TOS (since my ADsense address is also in my address book, Google was also sent the virus!) And I guess they don’t appreciate that sort of thing.
Well I immediately contacted them, Facebook, Twitter and most of my other services to let them know what was going on. Thankfully Google did not take the most extreme measure which would be to ban me forever from all Google services, but I did get a really stern email about taking preventitive measures in the future which made me feel about two inches tall. And I of course had to send out about a million emails, tweets and posts to apologize for the hacking, which more than a few did not take lightly.
Well, what’s done is done. Did I learn anything? Hell yes. Am I a little humbled by my experience? Absolutely. Am I getting new virus software, changing passwords and encrypting the hell out of everything? Duh.

Live and Learn.

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Why I Will Never Stop Blogging

Alltop, confirmation that I kick ass

I just recently learned that I was accepted by Alltop – that I will be included in their listing, which is a great honor for me and so I felt that I owed them an explanation of why I love blogging and why I will never stop.

In all my years of writing I have always felt that there were certain limitations placed upon me. Whether by a teacher for a school assignment, an essay contest, a grant proposal, an editor, you name it. But with blogging…I feel that with very few exceptions I can be totally free to express myself.

I have always loved words. I guess I can thank my overbearing 3rd grade teacher in part for that one. I was quite the talker in grade school, always eager to shout out the answer whether I had raised my hand or not. Her punishment was to have me copy dictionary pages while sitting in silent lunch. Truth be told I spent nearly the entire third grade in silent lunch and had copied that dictionary (EVERY PAGE) twice by the end of the year. But I guess It really did me some good though since after that I was placed in advanced classes(primarily due to my excellent vocabulary) and never again received a bad grade for behavior….ever. Thanks Ms.Taylor!

Anyways, back to writing, even before that I was always writing poems, short stories or drawing cartoons. I had so much in my head that I wanted to share. Some people got it and others wished that I would spend a little less time in fantasy land and concentrate on math and science more. I didn’t care though and by the time I was in high school I was winning awards for my creative writing.

As anyone who has followed this blog knows I discovered blogging in college and a new outlet for me was born. All of the sudden I was free to write pretty much whatever I felt like. I have never pushed to monetize this blog, it is simply my way of expressing all that I have swirling around in my brain. I love talking about public relations, which in many ways is simply good story telling and this is how I do it. So therefore, no matter how few readers, I will NEVER stop blogging. I now operate five blogs actually, each with a different purpose, each with a different style and I love all of them. I hope that you have the chance to one day visit them all.

What makes things even better is that I have passed on my inherent passion for storytelling and writing to my children as evident in The Adventures of the Little Red Car, a story-blog I am co-writing with my children based on semi-true events.

I also write about the crazy adventures I had while serving as a public affairs officer for a wildlife conservation agency for nearly three years, an experience that led me to become a conservation ecologist.

Dancing to the Music in my Head is a deeply personal blog where I write about my family, my friends and what it’s like to just be a crazy creative soul in a topsy-turvy world that is not always open or accepting of people like me.

The last one, Teaching with Technology was started as this one was, as a class blog and is not updated as regularly as I’d like it to be but I hope to get back to it soon for  it serves a valuable purpose, that of helping teachers and other educators (even non-traditional ones) of using this wonderful thing we refer to as social media to further education.

So I hope you will continue to enjoy reading as I enjoy writing it for you. Until Next time 🙂

Staying Innovative is Crucial for Conservation

With so many non-profits and NGO’s, not to mention all the state and federal agencies vying for a piece of the continually shrinking resource pie, it is no secret that to remain in the conservation game, being innovative has become a critical component for survival.

The old stand-by tricks of the trade are no longer returning the numbers they used to which is part of why so many have turned to using social media. But just “using” social media or creating a social media plan is not enough.

In order to stay ahead of the game, you have to almost stay ahead of social media, a nearly impossible task. That means having at least one or more dedicated staff members that just work on social media campaigns, not just a summer intern. They stay current on what’s out there, using valid search methods and make sure your organization is represented on all the major social networks where it is relevant to be present.

But as the great Cat in the Hat said, “that is not all, oh no, that is not all.”

Twitter and Facebook, while important are considered the norm by today’s social media standards. To stay ahead and keep today’s 5-second attention spans on your web sites (and hopefully clicking on your donation buttons) you have got to have an innovative approach. You need something that will not only capture attention but then nudge them to act upon an impulse. Not an easy task I know (In fact I am currently working on a thesis about this very topic so please feel free to comment, I need all the help I can get!!)

First take a look at this list. I found it while perusing a great blog called NowSourcing and although a bit dated, it has some tremendous resources.

Next take a look around you and ask a few key marketing and demographic questions. Who are you trying to reach? What kind of sites do they generally frequent? What is your key demographic. Most organizations have access to this type of information and can sit down and come up with a list pretty easily.

Once you have your list, it is time to get creative. Brainstorm all the ways (in 140 characters or less if you can) that you can appeal your organization’s latest achievement to all the different demographics you listed. Try humor, trivia, promotion, a plea, whatever and see what you come up with. The point is start getting the creative juices flowing.The upside of this is that if you come away with anything really good, it is already pre-packaged for Twitter!

Once you are feeling a little looser, take your demographic and start researching some new networks where you might be able to connect with them. Depending on the type of organization you are a part of this could be Care2, GovLoop, GreenWalla, etc. Again be creative. Enter some key words into a few search engines and see what pops up, whether they be blogs, web sites, online magazines etc. Make a note of these search results and where you can begin to interact. Don’t hide your identity, the point is to get your organization’s name out there, to show you have an interest where your customers/constituents are spending time.

Okay, so you have a pretty good idea where your audience is spending their time and you’ve created a decent, maybe even humorous list of possible tweets/pitches for your organization. Now for the next step – to find out who is already talking about you and plug in.

Similar to the keyword search you used before, you will be using some social media tools to locate just how far your actual reach is on the web using klout, backtweet, twitter reach etc. A great discussion of these tools can be found here. What these will do for you is to help you determine just how influential you are being with your current campaigns, and where you may need to beef up your efforts.

So hopefully this short refresher has helped you but please note that this is a continuing work in progress. What additional ways do you stay on your toes in the name of conservation?

Can Your Online Persona Strengthen Your Brand?

Not long ago I had a very interesting conversation via TweetChat with someone who is excellent at one thing, Branding.  We talked about how many of us bloggers have a unique online persona, one we share with the “world” as it may and one that may be different than our random everyday personality. Good or bad, it does happen and if you do it right, this may just  help you to succeed in the craziness of the online social media world.

From the feedback I received I realized that this idea is hardly new. Since the dawn of Hollywood and before, people have been using their public image to enhance their brand. I may not be a movie star, but many of the same techniques still apply. As a PR person, I learned many of these tricks and tips in school and thought I would now share them with you. So here is just a quick refresher on how to use your online identity (public persona) to help solidify your brand.

1. How important is a name? If you make a point to use your full name in all of your online interactions, that’s great…but remember that not everyone will agree and using your real name can inadvertently create enemies. As long as you remain thick skinned, this should be alright though. Another important thing to remember – if you use your name, all of your revelations whether they are professional or a rant against an insane boss are all linked to you. This can come back to bite you so if you choose to use your real name….be aware of the consequences that come with it. It is a good idea to go ahead and purchase your own domain while you’re at it. (oh and if you are curious…Google yourself and see what comes up – apparently I am an exotic dancer/stripper in Texas….who knew?)

2. According to Erik Qualman (@equalman) the author of the incredibly awesome book, “Socialnomics” , if you choose to develop your online brand based on a singular persona, (real or not) it is very important to have a singular image across all of your social media outlets. This may be a logo or even a picture. I really had no idea that one image could be that important, and then I felt silly since this is one of the first things hammered into your head in all advertising and marketing classes. We are a visual species, and more than remembering what is written, we will remember an image whether it is on Facebook, Twitter, MySpace, FriendFeed or a blog. Therefore, pick an icon/image/photo that truly represents your brand and use it across the web. Soon, those who are interested in you and what you stand for will begin to read your online responses, or notice your “ads” simply because they see your icon, regardless if they are actually interested in the topic of the blog post or article.

3. No matter how “big” you become online, remember that you have a life…in the real world. When approached or contacted to speak, give presentations, be a guest-poster etc, remember that you are representing both your online persona (the person/brand the world is familiar with through your blog) and you as a person. If there is too much of a gap then your brand awareness could become tarnished. No one wants to feel they have been lied too or led on. While this may seem contradictory, one of the main things I have learned is that although I have deveoped a brand through my work online, I am still me and that is the person that I want people to respect.

Have thoughts? Has your personal brand ever interfered with your personal (off-line) life? Please feel free to share.

’till next time!