UPDATE:this post first appeared back in November. Due to a wordpress/human (??) error a first draft of it was re-posted on December 26th. I apologize for the double posting – still great info but the November final draft was much better.
Not long ago I was involved in a discussion about how many of us bloggers have a unique online persona, one we share with the “world” as it may and one that may be different than our random everyday personality. Good or bad, it does happen and if you do it right, this may just help you to succeed in the craziness of the online social media world.
From the feedback I received I realized that this idea is hardly new. Since the dawn of Hollywood and before, people have been using their public image to enhance their brand. I may not be a movie star, but many of the same techniques still apply. As a PR person, I learned many of these tricks and tips in school and thought I would now share them with you. So here is just a quick refresher on how to use your online identity (public persona) to help solidify your brand.
1. How important is a name? If you make a point to use your full name in all of your online interactions, that’s great…but remember that not everyone will agree and using your real name can inadvertently create enemies. As long as you remain thick skinned, this should be alright though. Another important thing to remember – if you use your name, all of your revelations whether they are professional or a rant against an insane boss are all linked to you. This can come back to bite you so if you choose to use your real name….be aware of the consequences that come with it. It is a good idea to go ahead and purchase your own domain while you’re at it. (oh and if you are curious…Google yourself and see what comes up – apparently I am an exotic dancer/stripper in Texas….who knew?)
2. Always use the same Avatar for all your online networks. We are a visual species. We associate images with ideas and with people, that’s why ads have crazy, easily remembered images that pop out at you every time you turn on your TV. Also if you have the same avatar then no matter where you comment anywhere on the web, people will automatically associate the image with your blog/website. Applications like Facebook Connect and Disqus really make this easy.
3. There are many great resources for additional information about personal branding. The magazine put out by Dan Schwabel is wonderful as is his book, “Me 2.0” – if you are serious about building your personal brand. Take a look around the internet and invest in a few resources.
Have other ideas? Feel free to share!